“You don’t say anything, but you know exactly what the other person is thinking. Armoo compares it to locking eyes with a stranger in the middle of an unusual situation. “The fact he doesn’t say a word gives you a deeper bond with him,” says Timothy Armoo, the founder and former CEO of Fanbytes, a generation Z marketing agency.
“Khaby’s creative deadpan humour exemplified another side of TikTok that could offer an entry point for the uninitiated to explore what else the platform had to offer,” says Valdovinos Kaye. When he first began picking up followers in late 2020 and early 2021, TikTok was best known as an app popular with teenagers dancing along to their favourite songs. Lame’s talents in poking fun at the odd wrinkles in everyday life are obvious – but he was also in the right place at the right time. His earlier popular content made heavy use of the stitch feature, clipping a short segment of another video at the start of his video.” “They cross language and cultural barriers.
“Khaby’s videos are short, silent and funny,” says D Bondy Valdovinos Kaye, a postdoctorate researcher at the University of Leeds and a co-author of an academic book on TikTok. He’s so popular because of his everyman attitude, and the shtick he’s managed to perfect as his and his alone.
If the Tinseltown star was the 20th century’s “great stone face” for his downtrodden demeanour, Lame is TikTok’s 21st-century equivalent, letting elaborate viral videos on everything from double-jointed contortionists to getting keys out of your locked car play out, and then cruelly undercutting them with a roll of the eyes. But how did someone working in a factory just over two years ago end up as the world’s most famous funnyman, a spiritual successor to the exasperated reactions of Buster Keaton?
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